What was needed?
Bringing several product groups together created many categories. Visitors needed to find what they wanted quickly, especially on mobile.
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Websites and web applications
irea.
An ecommerce experience that makes technology, esports, sports and lifestyle products easy to discover.
What did we do?
We organised the categories to make discovery easier. Product groups are visually distinct, while campaigns and content connect naturally to shopping.
Design decisions
Decisions, up close.
The product of the week gets its own frame; beside it, a product grid with tabs for newest and best-selling.
Each product group is set apart under its own heading; the esports group shows monitors and accessories in one row.
The campaign is not on a separate page but inside the main flow with product images; one button leads straight to shopping.
What we delivered
What we delivered
- 01
Web design and development
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