What was needed?
We have worked with MAP since 2020. EDI, e-invoicing and integration services speak to different industries. The site needed to make technical content clear without oversimplifying it and guide visitors to the right solution.
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Websites and web applicationsCustom software and integrationsAI and automation
MAP
A B2B technology website that makes EDI, e-invoicing and integration services easier to understand.
What did we do?
We connected solutions, industries and useful content. Technical concepts are explained through real business scenarios, while the content and SEO structure can grow over time. The site is now being rebuilt as a second generation on Next.js, moving more than 400 pages off WordPress with every public URL kept. Alongside it runs a weekly SEO blog process prepared with the help of AI. It covers more than writing: research, drafting, editing, and enriching each post with the right format and SEO components. More than 30 posts have been prepared this way, each published by the team after review.
Design decisions
Decisions, up close.
What EDI does is shown through a document’s journey rather than a definition: document, integration layer, validation, trading partner.
Systems such as ERP, WMS and TMS are shown connecting to one integration layer; each output leads to a solution.
Industries are split into tabs. Each tab shows companies from that field and a customer in their own words.
What we delivered
What we delivered
- 01
Web design and development
- 02
400+ page WordPress to Next.js migration, URLs kept
- 03
Content and SEO work
- 04
Weekly AI-assisted blog process (30+ posts)
Outcome
Research, writing and editing per post dropped from two days to a few hours. The new Next.js build scores 95 in Lighthouse mobile tests.
“Since 2020 we have built our digital side together, from the website to our content. They made it easier for us to explain technical work clearly and to keep doing it consistently.”
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