ChatGPT business profiles: who can claim one in Turkey?

When you click a business named in a ChatGPT answer, that business’s profile now opens. On 10 November 2026 OpenAI opened Business Hub in beta, a panel where businesses can claim and manage this profile.

The question this raises for business owners is simple: can I claim my business’s profile? In our first note we looked at where AI agents had to guess on Turkish websites. This note is about the link between a business’s profile in ChatGPT and its own website.

How do you claim a profile?

According to the news coverage, a business that claims its profile can update its basic information and add a product catalogue with prices and stock. In the flow described by Search Engine Roundtable, the business finds its own listing in Business Hub and starts a claim request.

According to the reported rules, verification uses one of four routes: a call or SMS to the business phone, a business email address, a DNS record added to the domain (a short verification line placed in your domain settings) or a Shopify connection. After that comes identity verification with proof of identity, business registration and authority. Panel data, information editing and the product feed open only after this approval.

Who can claim a profile?

According to the reported rules, Business Hub is open to eligible businesses where ChatGPT is available and initially targets businesses that have a website. But the two groups are not in the same position.

As reported, OpenAI describes this step as an early stage: more markets and categories will follow, with no date given. Some categories are on hold until safety measures are ready, and there is no list of them. The Turkish tech site Webrazzi’s phrase “accessible markets” fits this rule but does not confirm Turkey by name. That is why we add the note “not separately verified for Turkey” next to the statement that online businesses can claim their profile.

What does the panel count?

According to the reported rules, the panel shows the last 28 days. For online businesses, a mention counts only when ChatGPT cites your website as a source; your brand name appearing is not enough.

According to the reported rules, the panel has no user prompts, conversations, competitor information, export function or API access. It counts how often your site is cited as a source. To confirm visits and sales, you need to look at your own site data.

What should you do today?

This section is our own reading. What the two groups share is their own website: for online businesses a mention counts only when the site is cited, and in Turkey the local profiles of physical businesses cannot be claimed for now. We have seen no data showing that consistent information makes ChatGPT cite your site more often, and we do not claim it. Still, if your site is where customers read about you, having the information clearly there does no harm.

1. 01

   Show price and stock on the page

   The price and stock status of each product or service should be clearly on the page, where a visitor sees them easily.

2. 02

   State hours and address plainly

   Opening hours and address should be complete and current on the page, so nobody has to call to find them out.

3. 03

   Make the machine data match the page

   The summary written for search engines and AI tools that does not show on screen (schema.org data) should carry the same price, stock, hours and address as the page.

4. 04

   Match your Google Business Profile

   Your address and opening hours should be the same as on your Google Business Profile.

5. 05

   Once you are in the panel, start with citations

   First look at how often your site was cited as a source; do not read the click count as visits or sales.

What this note does not show

We could not read OpenAI’s own pages; all the rules above are reported by third-party articles. We have not verified first-hand that online businesses in Turkey can claim a profile, we did not try a claim, and we do not know whether the panel is available in Turkish. The feature is in beta and the rules may change.

An online shop that can claim its profile and a clinic still waiting its turn start from the same place: their own website. When price, stock, hours and address are written clearly there, customers and machines read the same information.