Notes from the work.
Short, plain notes on websites, software, AI and brand: the questions we meet while working with businesses, and how we think them through.
Apple fm: Can the free AI on your Mac sort customer messages?
macOS 27 brought a free AI model to Macs that runs without an internet connection. We compared it with a paid decision model on the same incoming customer messages; this note covers where it is good enough, where it went wrong and how to set it up.
ChatGPT business profiles: who can claim one in Turkey?
On 10 November 2026 OpenAI opened Business Hub in beta, a panel where businesses can manage their profile in ChatGPT. According to the reported rules, online businesses with a website and businesses with a physical location are not in the same position.
Is your site ready for AI agents? A test on 8 Turkish sites
AI agents now search for products, fill carts and reach the checkout step on people’s behalf. In our own test we recorded where eight websites pushed the agent into deciding on its own.
