Where it started
Bringing several product groups together created many categories. Visitors needed to find what they wanted quickly, especially on mobile.
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irea.
Technology, esports, sports and lifestyle products each in their own group; campaigns sit right inside the shopping flow.
What we decided
We organised the categories to make discovery easier. Product groups are visually distinct, while campaigns and content connect naturally to shopping.
Design decisions
Decisions, up close.
The product of the week gets its own frame; beside it, a product grid with tabs for newest and best-selling.
Each product group is set apart under its own heading; the esports group shows monitors and accessories in one row.
The campaign is not on a separate page but inside the main flow with product images; one button leads straight to shopping.
What we delivered
- 01
Web design and development
“In this project carried out under the İrea umbrella, bringing design and functionality together in such a balanced way was critical for us. We encountered a professional work ethic that quickly analysed our needs, produced the right solutions and approached every detail with meticulous care. We are extremely pleased with the result.”
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