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MAP

The EDI and e-invoicing site’s 400+ pages moved to Next.js without losing a single address; the blog now runs on a weekly routine.

Where it started

We have worked with MAP since 2020. As the company grew, so did its website. The team wanted more freedom in design, a foundation that could connect to new workflows, and a steady flow of content.

What we decided

We moved more than 400 pages from WordPress to Next.js and kept every address, so search rankings would carry over. For the blog, we set up a weekly routine of research, writing and editing with the help of AI; the final read and the decision to publish stay with the team.

Design decisions

Decisions, up close.

  1. Four-step document flow on the MAP website

    What EDI does is shown through a document’s journey rather than a definition: document, integration layer, validation, trading partner.

    The same flow on mobile
  2. Diagram on the MAP website joining systems in one layer

    Systems such as ERP, WMS and TMS are shown connecting to one integration layer; each output leads to a solution.

  3. Industry tabs and a customer quote on the MAP website

    Industries are split into tabs. Each tab shows companies from that field and a customer in their own words.

What we delivered

  • 01

    Web design and development

  • 02

    400+ page WordPress to Next.js migration, URLs kept

  • 03

    Content and SEO work

  • 04

    Weekly AI-assisted blog process (30+ posts)

Today

The new site is live and scores 95 in Lighthouse mobile tests. Research, writing and editing for a post now take a few hours instead of two days; more than 30 posts have been prepared this way.

I wrote about this migration on LinkedIn (in Turkish). Read it on LinkedIn

“Since 2020 we have built our digital side together, from the website to our content. They made it easier for us to explain technical work clearly and to keep doing it consistently.”
Hakan Tuncel, General Manager, MAP
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